As I mentioned in a previous post, using social media platforms like Myspace to effectively promote something requires an understanding of the users of that platform and the platform itself. Using this knowledge to benefit users can create a win-win situation.

A new, effective trend in Myspace promotions is to sponsor global functionality enhancements that change the actual experience of users. I mentioned how marketers promoting the movie “300″ recently identified that users were yearning for the ability to upload more images on their Myspace accounts. They partnered with Myspace to upgrade all accounts from 24 images to 300…linking the enhancement to the movie title.

Playing off of that slick move, the promoters of the new Transformers movie just announced that all Myspace users can “transform” their photo gallery- by adding a much needed album classification functionality. As with the “300″ upgrade, the Transformers movie gets prime ad space and credit for the enhancement on the users gallery.

Here is the “official” announcement from Myspace creator, Tom:

Tom

Latest Update: Mar 29, 2007 6:00pm, PST

Heya the photo albums I was promising are finally here! thx to the people behind the Transformers movie for sponsoring the launch of this feature! Their support allowed us to bring you this new addition to MySpace!

When you go into Edit Photos you’ll see that you can either create an album by clicking a link, or create an album as you upload the photos. Next week we’ll have the multi pic photo uploader and the photo arranger to completely transform your photo experience on myspace.

Check out the Transformer movie trailer if you haven’t seen it, it looks sooo good!