I just stumbled on an amusing rich media ad on YouTube which contained light branding for Ballpark Franks (a hot dog brand owned by Sara Lee Corporation). Through the ads, they are driving traffic to MyHunger.com, an interactive site obviously targeting a young demographic with a driving game that allows users to “unlock” various features.

Although the associated TV ads that I found afterward are a little bit “skittle-esque“, I chose to mention the MyHunger.com campaign simply because of the great job that they did on tying in social media sites like Myspace and YouTube to both drive traffic to the site as well as create a continuity for the site visitors into a comfortable place that they are familiar with. I look forward to reading more about how the MyHunger.com campaign develops and eventually works out for them.