As I’ve mentioned in recent posts, I’ve been working with a budding retail advertising agency in Los Angeles. My primary assignment has been to help build out a solid interactive offering to append to their current radio and TV broadcast media buying offering.

My involvement with Wingman Media has produced some dramatic results for their clients, many who have grown from a single brick-and-mortar location to major players in their industries. Both personally and professionally, I’m having a field day given the opportunity to take these clients to the next level by integrating interactive marketing programs to complement their offline activities.

One of Wingman Media’s clients, Boston Medical Group, was quoted in a recent press release and gave a gleaming impression of the new interactive team that I assembled at Wingman Media:

“The Wingman Media interactive team helped to improve efficiencies and decrease our cost per lead over the last six months,” Chris Reis, Marketing Director for the Altamonte Springs, Fla.-based Boston Men’s Health Center, the management company for Boston Medical Group, says. “Even in this tough economic environment, they have delivered a unified strategy to our online presence that has us positioned for a great 2009.”

Aside from their bottom line, the interactive marketing team at Wingman Media focused their interactive initiatives on unifying Boston Medical Groups’ on- and offline messaging. One tactic that we executed to create this continuity is a blog, authored by Boston Medical Group’s Andrew – their spokesman and radio personality. Andrew is blogging and developing his engagement with fans and potential patients through several social media platforms, including his twitter.

More to come from my ventures as an interactive marketing consultant with Wingman Media…