A retail advertising agency that I’ve been working with lately was in need of an updated web presence to visually align with their new corporate branding and addition of an interactive offering.  Knowing that the company was undergoing change, keeping the site informative for prospective clients, but vague enough to allow the company to make changes to their staffing, methodologies and offerings was important.

Working with Walter Stevenson, I directed the development of this simple site, which showcases the agency’s passionate client endorsements.

As I’ve mentioned in recent posts, I’ve been working with a budding retail advertising agency in Los Angeles. My primary assignment has been to help build out a solid interactive offering to append to their current radio and TV broadcast media buying offering.

My involvement with Wingman Media has produced some dramatic results for their clients, many who have grown from a single brick-and-mortar location to major players in their industries. Both personally and professionally, I’m having a field day given the opportunity to take these clients to the next level by integrating interactive marketing programs to complement their offline activities.

One of Wingman Media’s clients, Boston Medical Group, was quoted in a recent press release and gave a gleaming impression of the new interactive team that I assembled at Wingman Media:

“The Wingman Media interactive team helped to improve efficiencies and decrease our cost per lead over the last six months,” Chris Reis, Marketing Director for the Altamonte Springs, Fla.-based Boston Men’s Health Center, the management company for Boston Medical Group, says. “Even in this tough economic environment, they have delivered a unified strategy to our online presence that has us positioned for a great 2009.”

Aside from their bottom line, the interactive marketing team at Wingman Media focused their interactive initiatives on unifying Boston Medical Groups’ on- and offline messaging. One tactic that we executed to create this continuity is a blog, authored by Boston Medical Group’s Andrew – their spokesman and radio personality. Andrew is blogging and developing his engagement with fans and potential patients through several social media platforms, including his twitter.

More to come from my ventures as an interactive marketing consultant with Wingman Media…

I’ve been completely out-to-lunch on my interactive marketing blog over the past few months…but I guess being busy “in this economy” is a good thing. (as I seem to hear more and more these days)

Over the past six months, I’ve been working as a “white label” consultant with a Los Angeles-based retail advertising agency, Wingman Media.  I’m acting as the department head, helping them to plan, recruit and build a solid interactive team to complement their other retail advertising offerings, which include radio and TV broadcast planning and buying.

So six months has passed, the Wingman Media interactive team has grown to include a/an:

• Dedicated Interactive Account Manager
• Paid Search Specialist
• Earned Media Manager
• Organic Search (SEO) Specialist
• Web Analyst

I’m in the process of filling the void of an Online Display Media Specialist as the campaigns we develop and execute become increasingly complex. Being in the retail space, Wingman Media’s clients pose some interesting challenges that I haven’t experienced before. Specifically, tracking phone calls to leads to a sale at a physical location, which I solved by employing some nifty telephony service providers and custom database fields, along with a slew of consumer touchpoint channels.

Stay tuned for more updates on my work with Wingman Media.