What good is strategy without execution?

Strategy execution has always been one of the more difficult problems in business- and even more difficult when it comes to integrating new technology, products and channels that continually emerge in the interactive space.

Developing a brilliant interactive marketing strategy is nothing compared to executing it successfully. It has always been much easier to create an interactive marketing strategy than to get individual contributors to abide by it, whether they be freelance, full time employees or part of an outsourced agency. Often times, the individuals executing the day-to-day tactics don’t even know the details of the overlying strategies.

Whether I am working with a client-side team or my own team of outsourced vendors, it is my goal to integrate everyone into the interactive marketing strategy execution plan and ensure that each person knows where they fit in to the “big picture”. By creating a tactical implementation plan that forces each individual to rely on others within the team, while allowing for each individual to think freely and do what they do best, I have found great success in the execution of the interactive marketing strategies that I develop.