Creating integrated interactive marketing strategies that encompass all of the touch points and channels available is truly exciting for me. As technologies continue to emerge and new interactive marketing channels develop, I stay on the forefront as both a user and marketer.

Some of the channels that I consider in my interactive marketing strategies:

- Email Marketing/eCRM
- Search Engine Marketing (SEM)
- Display Advertising
- Mobile Marketing
- Social Media

Often times, the combination of several technologies, channels or tactics will lead to the most effective interactive marketing strategy. For example, a paid search marketing campaign may attract the right target customer at the time when they are considering a purchase - but without an eCRM (email marketing) system in place, you have no way of engaging the users that leave the page to continue their browsing.

My approach to developing comprehensive a interactive marketing strategy focuses on the consumer sales cycle, which we all learn in Marketing 101…

- Awareness
- Consideration
- Acquisition
- Retention

By understanding where each user is in this process, my strategies provide users a clear path to the goal, whether that be:

- to become aware
- to provide information
- to secure a relationship
- to maintain that relationship