In an effort to better understand the analytics and online marketing solutions that I recommend to many of my clients, I participated in the Omniture Certified Professional™ Program and became an Omniture Certified Professional. The Omniture Certified Professional program is focused on the skills and knowledge necessary to sell, implement, configure and administer Omniture solutions.

This Omniture training provided me with an in-depth understanding of their advanced web analytics and online marketing solutions, such as SiteCatalyst and SearchCenter.

In 2007, I was personally selected and actively participated as one of a handful of beta testers for Omniture’s search management solution, SearchCenter. I currently utilize Omniture’s SearchCenter to manage several client’s paid search marketing efforts.

While I believe that Omniture’s solutions are industry-leading and provide great insight; I understand the need to evaluate each business situation individually and often recommend platforms other than Omniture.