The application, launched in April, allows Facebook users with military experience to display details of their military service within a seamlessly integrated box on their Facebook profile.

Over 4,000 users installed the useful, viral application during the initial testing phase. Nearly 10,000 users adopted the application within the first 30 days- without an associated media spend.

Users can add their branch, duty status and the time spent at specific duty stations. In addition, the application enables users to search for other members of the U.S. Armed Services using the same criteria.

The My Military Experience Facebook application is free and readily available to Facebook users serving in or connected to the Army, Navy, Air Force, Marine Corp or Coast Guard. Individuals can add the application by searching for “Military Experience” in the Facebook application directory, or by visiting apps.facebook.com/military-experience.